The Benefits of Video with Online Marketing

The Internet age has created the opportunity to explore new means of marketing, away from the traditional channels that we know of which are TV, print, and radio. A fourth medium was born through the coming of the Internet. Before, businesses needed actual physical stores in order to connect with their customers but these days, that is no longer the case.

More and more businesses these days are taking to social networking and social media as a way to advertise and connect with customers - sites such as Facebook, Twitter, and even Instagram are being used. Getting the word around and marketing has become so easy these days with the use of social media, which has reduced the need for traditional advertising significantly. it is now so easy to get in touch with customers through social media, and especially if you put it together with a good website that really caters to your customer's needs as well as some strong e-commerce marketing initiatives. If you recall, one of the earliest forms of online advertising was banner ads. However, this online advertising medium, which first came out in 2007, did not really click well with the consumers as most of them were afraid that these were simply links to viruses or spyware which might harm their PCs. Since these ads were passive engagement, it was not easy to measure and monitor the effectiveness of these ads.

Today, the methods of online advertising have given businessmen and marketers the opportunity to cut down on advertising and promotion costs by utilizing online advertising and marketing methods. One of the most popular forms of online advertising these days are videos which are being incorporated into their online video marketing initiatives. Videos are now a common addition to relevant website content.

You should learn about the two main types of online video advertising. The pre-roll and video banner ads are the two types of online video advertising that are being used today. Video banner ads work much like your traditional banner ads but instead of JPGs and GIF, you will see videos alongside the relevant content. When there are short videos that play just before the video that a user has intended to view, that is what we call pre-roll videos.

Based on recent studies, the general recall of most consumers is higher through video advertising than any other type of online advertising or TV. A great benefit of online advertising is the opt in tool which means that it is only the ads that are fully viewed that need to be paid for by the advertisers, which allows them to significantly reduce their costs and only pay for the effective ads.

In general, online video advertising has proven to be highly effective but the content and placement of the video must be given careful thought in order to reach the full potential of the ad.